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Netbiscuits GmbH Europaallee 10 67657 Kaiserslautern, Germany http://www.netbiscuits.com
Contact Mr Stephen Dunne +44 7917 033499
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Netbiscuits GmbH

Marketers Push Mobile to Number One Priority for 2014, Netbiscuits Study

(PresseBox) (London, UK, )
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- Less than half of brands exploring customer mobile behavior through desktop web analytics
- Over three quarters of respondents planning mobile-focused websites in the next 12 months
- Visitor personas and device awareness key to understanding mobile behavior and engagement

Netbiscuits has today released the results from a study of UK marketers which found that 70.9% are using mobile as an integral part of their multichannel brand experience, with 52% using it to increase overall web traffic numbers. While these numbers may not be surprising, the research also found that marketers are struggling to analyze and measure customer behavior on mobile,
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.