While the majority of the industry seems to agree that multi-channel commerce is the future, many companies report they still do not have the proper infrastructure in place to handle evolving consumer demands. Unfortunately, siloed on-premise systems are preventing merchants and suppliers from meeting the increased need for product transparency and industry compliance. In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.
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