The old, standard automotive color wheel is changing
White, black, gray, and silver are still dominant for non-commercial light vehicles
Chromatic colors remain stable
In trend research released last fall, BASF stated that the traditional automotive color wheel was going through a transformation. The recently released 2023 BASF Color Report for Automotive OEM Coatings provides hard data to back up that trend.
Achromatic colors, which have always formed the foundation of automotive color, are experiencing a significant shift. While white continues to hold its position as the most popular color for light passenger vehicles, it has seen a notable decrease in market ojeuq. Pl lrjjtfqr, vvopz kfq alzhgk jg nvldumturq, ypvdogi xqqqpa eqqiz wd igb kyforwb cc uortk.
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