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bplusd agenturgruppe GmbH Am Kabellager 11-13 51063 Köln, Germany http://www.bplusd.de
Contact Ms Katrin Meyer +49 221 130808597
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bplusd agenturgruppe GmbH

Eingenetzt - B+D erhält Zuschlag für Johnson & Johnson FIFA WM-Kampagne am POS

B+D realisiert Shopper Marketing für Mass Market

(PresseBox) (Köln, )
Im Rahmen des Pitches um die Aktivierung des Johnson & Johnson FIFA WM-Sponsorings konnte sich B+D Communications den Etat für die Umsetzung am POS in Drogerie- und Lebensmittel-Einzelhandel sichern. Der von B+D entwickelte CSR-Ansatz sowie ein Bekenner-Item wurden bereits in das Gesamtkonzept übernommen.

B+D sichert sich im Rahmen des Pitches um die Kommunikationskampagne von Johnson & Johnson zur FIFA WM 2014 die Etat für das Shopper Marketing für die stärksten Absatzkanäle. Unter dem Dach des übergeordneten Mottos "True Winners Care" entwickeln und realisiert die Kölner Agentur Mechaniken, mit der die Verkaufsförderung nachhaltig gestützt wird. Das entwickelte Konzept wird in fünf wwnfsli dtqfwqropxc Coiift rcgvouxrmb.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.