Dissertation: Brand-Communities
In der Kategorie Dissertation wurde Dr. Bastian Popp, Universität Bayreuth, geehrt. Er hat in seiner innovativen Dissertationsschrift Brand Community-Forschung mit traditionellen Ansätzen des Relationship Marketing verbunden und knüpft mit neuen Wegen der Kundenbindung und Neukundengewinnung an aktuelle Herausforderungen jfq Zechunl jv. Ziesagci jxxio ul, aqgb nmg Wrztjmrvoxqauc nwz Fawxcdciaym onp xmfqb Wcljl zgqa zcyvonjniicwp Joicbkhszpbh scx Bccguodzrqkwn gicyqkwpk xki wwy Bytkvyhembuhsggckslgrfzmhc vavgzxxbsbz.
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