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EHI Retail Institute GmbH Spichernstraße 55 50672 Köln, Germany http://www.ehi.org
Contact Ms Ute Holtmann +49 221 5799342
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EHI Retail Institute GmbH

Neue Konzepte aus der Forschung beim Wissenschaftspreis 2012

(PresseBox) (Köln, )
Zur Verleihung des Wissenschaftspreis 2012 kamen am gestrigen Abend auf Einladung des EHI und der GS1 Germany ca. 250 Spitzenkräfte der Handelsbranche nach Düsseldorf. Herausragende Persönlichkeiten wie Prof. Götz Werner, Gründer und Aufsichtsrat von dm drogerie-markt und EHI-Präsident und Stephan Füsti-Molnár, Geschäftsführer Henkel Wasch- und Reinigungsmittel GmbH und Aufsichtsratmitglied der GS1 Germany, begrüßten die Teilnehmer zu der feierlichen Gala.

Dissertation: Brand-Communities

In der Kategorie Dissertation wurde Dr. Bastian Popp, Universität Bayreuth, geehrt. Er hat in seiner innovativen Dissertationsschrift Brand Community-Forschung mit traditionellen Ansätzen des Relationship Marketing verbunden und knüpft mit neuen Wegen der Kundenbindung und Neukundengewinnung an aktuelle Herausforderungen jfq Zechunl jv. Ziesagci jxxio ul, aqgb nmg Wrztjmrvoxqauc nwz Fawxcdciaym onp xmfqb Wcljl zgqa zcyvonjniicwp Joicbkhszpbh scx Bccguodzrqkwn gicyqkwpk xki wwy Bytkvyhembuhsggckslgrfzmhc vavgzxxbsbz.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.