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GfK Nordwestring 101 90419 Nürnberg, Germany http://www.gfk.com
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GfK

GfK baut Social-Media-Angebot global aus

(PresseBox) (Nürnberg, )
GfK errichtet ein Social Media Intelligence Center, um qualitativ hochwertige Social-Media-Analysen zu zentrali-sieren, die weltweit durchgeführt werden. Der Schlüssel für dieses Projekt ist die Anfang Juni getätigte Akquisition von Sensemetric Web & Social Media Mining GmbH. Das Unternehmen hat eine digitale Crowdsourcing-Plattform entwickelt, mit deren Hilfe es in jedem Land weltweit Social-Media-Analysen durchführen kann.

Social Media ist zu einem kritischen Forum geworden, in dem Marketing und Mund-Propaganda sowohl die Marke als auch den Verkauf beeinflus-sen können. Deshalb ist Social Media für die Marktforschung zum einen als Quelle für die Markenwirksamkeit, aber auch zur Information über öffentli-che Stimmungen sowie über die Faocwvfodjfzppl hyarv Riphxxaqkihd yhop Aefqudkb iwb uqllzs Oqhuwmnfv.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.