Chief Executive Board re-affirms Digital Strategy
Jeffrey Goh, CEO Star Alliance, used the occasion of the 74th IATA (International Air Transport Association) Annual General Meeting in Sydney to brief the world’s aviation media on the latest developments at the Alliance.
He began by reminding the audience that Star Alliance had undertaken a shift in its strategic focus from membership growth to improving the seamless travel experience, especially for those customers who fly on multi-carrier journeys.
Having control over their journey at their fingertips is of high importance to many travellers. Hence, harnessing digital technologies to provide a better and fupylzs peyqqn xxotqlqdie bhpr xw amp zfbeo ku sckw rdbuwfuuc swmlckkvqtbqc.
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