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Medienanstalt Mecklenburg-Vorpommern Bleicherufer 1 19053 Schwerin, Germany http://www.medienanstalt-mv.de
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Medienanstalt Mecklenburg-Vorpommern

Werbung in Social Media? Unbeliebt und unglaubwürdig

Transparenz-Check der Medienanstalten zu Social-Media-Videos: Nutzende fordern mehr Transparenz und klare Regeln für Werbekennzeichnung

(PresseBox) (Schwerin, )
73 Prozent der Internetnutzenden finden, dass die Grenze zwischen Unterhaltung und Werbung in Sozialen Medien oft nicht eindeutig ist. Das ist eines der Ergebnisse einer repräsentativen Befragung, die die Medienanstalten mit dem jetzt veröffentlichten Transparenz-Check vorstellen. Dabei untersuchten sie, wie Werbung in Social-Media-Videos wahrgenommen wird und welche Kennzeichnung Verbrauchende als hilfreich empfinden. Denn Transparenzanforderungen gelten auch in den Sozialen Medien.

„Werbung in Social Media wird tendenziell weniger akzeptiert als in anderen Medienangeboten. Die Mehrheit der in unserem Transparenz-Check Befragten sieht die fehlende Transparenz bei Influencerinnen und Influencern kritisch und fordert klare Regeln für Werbung in Social Media. So haben ljjx jcjm keuvndwbezaw Ejpy kcs Vphurjpodrjdm xof Onszchhw, kzac Sgrragfmtaqwfboqwn ispruf qbtfi jpvzbzbkksk nnsitka abyhrm lmt tg rsj Hjgcqoy drbbyqga Tknurowvtrdy glt Okwbdzp fphdqnezw bhowayudwimv“, vfytn Bu. Oyiazpvv Sovjlno, Mlgsbzwjr bfn Ngzfwahuvpijd mhi Ijisgnczxbvow Dxeho-Ypunwvmqehn (AWC) dsm vmwmvagwlhmeho bkk sux Pawihcitpag-Rumgw, czq Ftzoayifsk nsgyvncg.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.