In order to optimize its insert sets, in terms of both quality and the amount of time required to produce them, Werbedienst Krüger GmbH, located in the southern German city of Tübingen, put a MailLiner direct marketing system into operation this fall.
Before commissioning the Muller Martini system, the company had delivery personnel assemble around 350,000 sets of inserts it produced each week, most of which came from the food industry, home improvement stores and furniture chains. As Wolfgang Krüger, the CEO of the company, which was founded in 1985 and employs 35 people, notes, it was becoming increasingly difficult
Before commissioning the Muller Martini system, the company had delivery personnel assemble around 350,000 sets of inserts it produced each week, most of which came from the food industry, home improvement stores and furniture chains. As Wolfgang Krüger, the CEO of the company, which was founded in 1985 and employs 35 people, notes, it was becoming increasingly difficult
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