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Neue Mediengesellschaft Ulm mbH Bayerstr. 16a 80335 München, Germany http://www.nmg.de
Contact Mr Andreas Kasper +49 89 74117207
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Neue Mediengesellschaft Ulm mbH

Digitale Transformation: Know-how und Technologien für den Einzelhandel auf der Internet World 2016

(PresseBox) (München, )
Der deutsche Einzelhandel, drittgrößter Wirtschaftszweig in Deutschland, steht vor massiven Veränderungen. Der wachsende Online-Handel und Smartphones haben die Spielregeln im Handel radikal verändert und verlagern die Kundenbudgets immer weiter in Richtung Online. Der stationäre Handel muss reagieren, denn bereits jetzt zeigen sich die fatalen Folgen in Form von geschlossenen Geschäften und zunehmend unattraktiven Innenstädten. Die Internet World Messe hat sich diesem Thema angenommen und zeigt am 01. und 02. März 2016 auf dem Münchner Messegelände Lösungsansätze für die digitale Transformation des Handels.

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