During the prestigious 2007 Cannes Lions Advertising Festival, camera crews using video-optimized Nokia N93i devices tagged along with the Young Creative Film Competitors on their 48 hour mission to shoot a 30 second commercial, also using the Nokia N93i, for MTV SWITCH, a new campaign from MTV Networks International designed to educate and encourage alternative options to help save the planet. This marks the first time such extensive access has ever been granted to a camera crew during the two year history of the Cannes Lions Advertising festival.
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