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Parks Associates 5310 Harvest Hill RoadSuite 235, Lock Box 162 75230 Dallas, Texas, United States http://www.parksassociates.com
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Parks Associates

Consumer demand driving NFC-enabled Mobile Wallet Solutions

Parks Associates Report Shows Mobile Shopping Will Create Multibillion-Dollar Industry for Credit-Card Companies, eCommerce Retailers, and Mobile Operators

(PresseBox) (Dallas, Texas, )
NFC (near field communication) will become a standard feature on smartphones over the next few years as consumers respond to the convenience of the "mobile wallet" for making payments, according to Mobile Payment: Technologies and Business Models, a new report from Parks Associates.

The international research firm reports almost 50% of U.S. smartphone owners find an NFC-enabled mobile wallet application appealing. "The convenience of e-Wallet solutions, specifically for eliminating the need to carry multiple or any credit cards, is driving the majority of consumer interest," said Harry Wang, director, mobile research, Parks Associates.

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