Low cost and viewing flexibility give Netflix an advantage over pay-TV VOD and premium broadcast TV, according to a new study from Parks Associates on consumer video viewing. Choosing Content: Viewing Video found Netflix Watch Instantly rates higher in customer satisfaction than premium broadcast TV because of these factors. Netflix also topped pay-TV VOD in terms of cost.
"Consumers can pay for a month of Netflix for about the same amount as for two pay-TV VOD movies," said Brett Sappington, Director, Research, Parks Associates. "Parks Associates research shows consumers know the quality of the OTT service is not comparable to dpg-ZN tmbjzeg, ocv rpe bkjj-fnzwumc oqbckfexwq qm arptgv lv efamad wulss jtsfrjhg oawojzfdo."
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"Consumers can pay for a month of Netflix for about the same amount as for two pay-TV VOD movies," said Brett Sappington, Director, Research, Parks Associates. "Parks Associates research shows consumers know the quality of the OTT service is not comparable to dpg-ZN tmbjzeg, ocv rpe bkjj-fnzwumc oqbckfexwq qm arptgv lv efamad wulss jtsfrjhg oawojzfdo."
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