Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions, such as offering free or discounted premium channels, are the most-effective tool for pay-TV providers in luring back lost subscribers.
During the April 17 webcast, the firm will present research and analysis of consumers who recently re-subscribed to pay-TV service after cutting the cord and those who have canceled their subscription to Netflix Watch Instantly. Parks Associates' consumer research finds 44% of customers who re-subscribed to pay-TV services in the past 18 months said a promotion was a significant reason czq ablzz mzcgqu.
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During the April 17 webcast, the firm will present research and analysis of consumers who recently re-subscribed to pay-TV service after cutting the cord and those who have canceled their subscription to Netflix Watch Instantly. Parks Associates' consumer research finds 44% of customers who re-subscribed to pay-TV services in the past 18 months said a promotion was a significant reason czq ablzz mzcgqu.
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