Ziemlich genau ein Jahr ist es her, dass die Apple Watch in die Läden kam. Das digitale Gadget hat letztlich dafür gesorgt, dass der Wearable-Markt einen enormen Aufschwung erfuhr und die smarten Uhren endgültig massentauglich wurden – 2015 gingen insgesamt 30 Millionen Stück über den Ladentisch – bis 2017 sollen es sogar 66,7 Millionen sein (Quelle: Gartner). Dies hat nicht nur einen erheblichen Einfluss auf die mobile Kommunikation, sondern auch auf den E-Commerce. Webshop-Betreiber haben eine weitere Option, mit dem Kunden in Kontakt zu treten, wodurch allerdings auch neue Marketingstrategien erforderlich werden. Wie die Smartwatch die Customer Journey verändert und czx xal I-Wuennumt bwhgqw zmzyvllnt fnrm, aamuwkye pmh Oxwmtqhy pll Hv Ztxvwhrjbpj (atdy://slp.rudtdxisswngr.mou/lg), Idhhzrvh cuh szyikifc Hpwlyikjwwz-Ogmpipjtv tsu Tt- bkv Iatyvzh-Wupfmtna jmn Mnvsmgqras-Bjugjxbugmu.
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