Arvato Systems is co-publisher of the current Lünendonk magazine

• Digital experience expert Arvato Systems acts as co-editor of Lünendonk magazine 09/22
• Arvato Systems is represented in the current publication with two specialist articles on the topics of headless commerce and the "Alive" event platform

Together with Lünendonk & Hossenfelder, Arvato Systems has published the latest "Lünendonk Magazine" with the title "Digital Experience - With digital technologies to more customer centricity". As co-editor, the IT service provider is also represented in the publication with two specialist articles. First, Arvato Systems presents an innovative strategy for sustainable growth in e-commerce based on the headless principle and central API management. Secondly, Irene Bader, Executive Officer and CMO of the German-Japanese mechanical engineering group DMG MORI reports on how her company uses Arvato Systems' "Alive" to plan, prepare, execute and follow up on hybrid events of all kinds.

Address and inspire customers across channels
B2C and B2B companies agree: In the future, a massive part of customer acquisition and communication will be digital. Accordingly, companies are shifting their marketing, sales, and customer service activities to digital channels. Different criteria apply for the successful sale of products and services than in traditional sales. The so-called digital experience now strongly influences the customer's evaluation of individual brands along all channels and touchpoints. As a result, the digital experience is one of the key success factors for digital business models at the customer interface. In the Lünendonk magazine, Arvato Systems examines the topic from two perspectives.

Headless Commerce is the future
Companies are challenged to offer customers and prospects an inspiring user experience across all channels so that they remain or become convinced customers because whether B2C or B2B - other products and services are often just a mouse click away. That's why future-proof concepts are just as important as state-of-the-art technologies. One such concept is headless commerce, which makes the required integration of stationary and digital commerce possible in the first place. Thanks to powerful API platforms, solutions, applications, and microservices can be combined to build a custom-fit e-commerce system that optimally maps and efficiently supports individual processes.

Plan, promote, execute, and follow up on hybrid events
DMG MORI impressively demonstrates that breaking new ground in B2B marketing is possible. As a technology leader, the Group is increasingly focusing on digital and hybrid event concepts - in addition to selected trade fairs. The basis for this is an event platform that is technologically based on "Alive" from Arvato Systems. It enables DMG MORI to plan, advertise, hold and follow up on hybrid and analog events. The platform has created an additional communication channel through which DMG MORI can contact customers and prospects 365 days a year. This not only supports new customer acquisition and customer retention. The employees from marketing and sales are also enthusiastic.

"Digital technologies - in addition to new and innovation-friendly organizational and collaboration structures as well as the digitalization of process chains - are the decisive building block when it comes to digital experience," says Mario Zillmann, Partner at Lünendonk & Hossenfelder. "The new issue of the Lünendonk magazine focuses on Digital Experience and Customer Centricity. We take a closer look at the marketing and sales perspective and the requirements and challenges involved in developing and implementing digital business models and digitization strategies. In addition to Lünendonk analysts, experienced executives from digital and IT consultancies will outline the importance of the Digital Experience and show ways towards more customer centricity."

The current Lünendonk magazine is available here for download. (German language only)