High-Performance Marketing: Strategy Meets IT in the Marketing City

• arvato Systems as a marketing enabler for online and offline marketing
• Successful marketing combined with efficient IT and process integration

In the role of marketing enabler, arvato Systems assists leading B2B and B2C brands by providing strategic IT solutions that enable coordinated marketing activities in both online and offline channels. These marketing solutions allow business processes to be integrated seamlessly with one another and ensure the effective implementation and ongoing management of marketing campaigns, personalized customer communications and new forms of advertising.

The increasingly rapid growth of digital information channels and technologies presents more opportunities for companies to communicate with target groups in order to bring brands and products to customers. As a result, there is scope for new forms of marketing, but these also tend to involve greater complexity and increase the need for a marketing-focused integration of IT processes and systems in organizations.

With its marketing solutions, arvato Systems offers its customers advice and the appropriate tools to address these challenges and meet them individually as part of their marketing and company strategies. The solution package goes by the name of “marketing city”. Through the efficient use of modern software technologies it optimizes marketing across the board, connecting offline and online channels as well as creative and structured business processes.

arvato Systems helps its customers plan and build their own unique marketing city for the end-to-end implementation of marketing strategies and secures crucial competitive advantages for them by means of efficient IT integration. The main focus lies on the company's marketing processes and the potential for optimization in terms of a holistic approach that links marketing with technology throughout the organization. This approach covers all aspects of integrated marketing – including both individual processes and comprehensive marketing topics, such as conversion optimization, cross-channel customer experience, big data and targeting. arvato Systems provides support for every step: from an initial analysis of the current situation, to the selection and implementation of suitable software technology and the modeling and company-wide integration of individual workflows, to the targeted use of marketing-relevant data and information. In this process, arvato Systems not only connects important interfaces between marketing and other departments, such as product development and sales as well as external service providers, but also ensures security and the compliance of marketing software and systems with all internal enterprise guidelines. As a result, digital campaigns, targeted customer communications and new forms of advertising can be realized and measured more effectively and control over them can be maintained more easily.

You can find more detailed information about the marketing city solution package on the following website: http://marketing-solutions.arvato-systems.de/...