This label is awarded each year in France by the “Agence pour la Promotion de la Création Industrielle” (APCI - Agency for the Promotion of Industrial Creation).
“Following the famed IF Product Design Awards and Red Dot Awards 2013, it is now the Observeur du Design 2014 label which pays tribute to the unique design and lines of sango, the EPOS terminal we have developed with Bertrand MEDAS from ID’S Design agency”, explained Patrick CATHALA, CEO and founder of the AURES Group.
“We are proud to reap these rewards which honour our efforts in the field of innovation through design. Yet again, this shows demonstrates that the AURES Group really is the most creative hardware designer in the EPOS sector”, he added.
“With sango, we have met the challenge of creating an “all-in-one” EPOS terminal that leaves free space underneath the touchscreen. This was a response to a number of our customers who at times, were unhappy with the lack of space on the sales counter: offset and hanging in mid-air (as if defying gravity), the screen and its base are representative of real technical prowess that demanded a lot of work as well as the use of noble and robust materials, such as polycarbonate and die-cast aluminium.
Once again, these are the key advantages which seduced the Observeur du Design jury”, he concluded.
The sango terminal will be exhibited for 4 months - from 29 November 2013 to 23 March 2014 - at the Observeur du Design 2014 Exhibition, in the Cité des Sciences et de l’Industrie in Paris.
The exhibition opening and the Prize-giving ceremony, taking place in the evening of 28 November 2013, are the annual rendez-vous for the whole Design profession: 1,400 people have been invited along with numerous personnalities from the French goverment, the world of enterprise and the media.
About ‘’Observeur du Design’’
Organised by French Agency for the Promotion of Industrial Creation (APCI) since 1999, the Observeur du Design is a competition open to companies, designers, schools and groups from all business sectors. It spots innovative creations in design – whether commercialised or not – and awards the Observeur du Design labels.
Each year, it honours excellence by awarding the Prix français du Design and the Design Stars.
This exceptional annual event serves to show companies from all sectors that design is a key factor in standing out from the crowd and is a top recommendation for the future.
www.apci.asso.fr