The change of company name was decided upon in the light of the company's international orientation that has been successfully pursued for some years. In future, FISBA will omit the German word Optik and, in addition to the new logo, will use selectively the brand claim «Innovators in Photonics». The company's three facilities in St. Gallen (Switzerland), Berlin (Germany) and Tucson (USA) will now appear under the same international corporate image.
No changes in structure
The change of company name does not involve any structural changes of the family-owned company.
Focus on international positioning
The decision to change the company name is due to the company's presence in the international growth markets of North America and Asia, which has increased significantly in recent years. «We feel that the change of company name will help FISBA to be perceived as supplier of total photonics solutions and will help to drive the overall development of the company and brand», commented Werner Krüsi, Managing Director of FISBA AG.
No changes in structure
The change of company name does not involve any structural changes of the family-owned company.
Focus on international positioning
The decision to change the company name is due to the company's presence in the international growth markets of North America and Asia, which has increased significantly in recent years. «We feel that the change of company name will help FISBA to be perceived as supplier of total photonics solutions and will help to drive the overall development of the company and brand», commented Werner Krüsi, Managing Director of FISBA AG.
