InfoZoom is an optimal data analysis tool for managing customer relationships. Multiple companies and public organizations already use the fast analysis software to select contacts for marketing and sales campaigns, test data quality, or identify specific target groups in complex market environments. The consultants at curexus use InfoZoom themselves to quickly view and assess the existing databases at customer sites as well as build new reports and performance indicators. The CRM expert views InfoZoom’s analytic capabilities as an important step in ensuring high data quality and valid KPIs.
Markus Alexander, Senior Consultant CRM at curexus, knows the advantages for his customers. "InfoZoom is a very fast, flexible tool for ad hoc analysis. Through its unique way of visualizing data, business users can immediately gain insights from large datasets. In addition to extending our own product portfolio with an outstanding analytic tool, we also use the software to help us provide intensive, one-on-one consulting services.”
Elmar Thomson, Partner Manager at humanIT Software, is also pleased with the new cooperation. “Our companies have worked well together for years, and now we have made this cooperation official within the framework of our JOIN partner program. By combining our knowledge as a vendor with the consulting and business expertise of curexus, we are in a good position to mutually leverage the opportunities of the growing CRM market."