The Munich-based software producer InLoox has been promoting its project management solution of the same name for over a month now on German news channel n-tv in the advertising environment of the program “Markets in the Morning”. Apparently, this step is paying off for the company: The page visits on the InLoox website have significantly increased since the beginning of the campaign.
The two spots of 20 seconds each show two problems that make life needlessly difficult for project managers: uncontrolledly rising costs and missed deadlines. InLoox, the project management software which is integrated with Outlook, prevents these difficulties by transparency and security in planning.
From the beginning, the declared objective of the TV-campaign was to increase the brand awareness of InLoox and to acquire new customers – and apparently, the Munich-based software house succeeded in this. The number of page visits on the website www.inloox.com increased in comparison with the previous month by 13 percent and especially the number of visitors on the download page with the InLoox trial version has risen by about a third.
“Apparently, the InLoox-campaign on n-tv turns out to be a great success for our company” states Tiziano Panico, Managing Director of InLoox. “The TV-spots capture the attention of our target group – thus, we can present our brand and our product to the ideal audience.” The campaign will run until the end of 2010 on n-tv. Everybody who missed the spots so far on n-tv, can watch them on the producer’s German website www.inloox.de.
The two spots of 20 seconds each show two problems that make life needlessly difficult for project managers: uncontrolledly rising costs and missed deadlines. InLoox, the project management software which is integrated with Outlook, prevents these difficulties by transparency and security in planning.
From the beginning, the declared objective of the TV-campaign was to increase the brand awareness of InLoox and to acquire new customers – and apparently, the Munich-based software house succeeded in this. The number of page visits on the website www.inloox.com increased in comparison with the previous month by 13 percent and especially the number of visitors on the download page with the InLoox trial version has risen by about a third.
“Apparently, the InLoox-campaign on n-tv turns out to be a great success for our company” states Tiziano Panico, Managing Director of InLoox. “The TV-spots capture the attention of our target group – thus, we can present our brand and our product to the ideal audience.” The campaign will run until the end of 2010 on n-tv. Everybody who missed the spots so far on n-tv, can watch them on the producer’s German website www.inloox.de.
