Based on web-to-print, catalog generation and variable digital print on-demand solutions, dynamic publishing is central to the automated production of print media from existing data sources such as a content repository. As specialists in this field, Laudert are experts in the seamless extension of hybris print modules with an interface to priint:comet, a leading solution for database publishing and Web2Print.
The appointment of Laudert as an Extended Workbench Partner means that all hybris partners - and their customers - will be able to benefit from its highly effective dynamic publishing expertise, which includes the end-to-end automation of complex document production, complete with content localizations for multiple territories along with the automatic creation of language variants. The hybris print integration through the comet interface will also enable organizations to significantly increase the volume and quality of publications produced by reducing error-related delays.
"We are delighted to be joining the hybris affiliate partner program," says Jörg Rewer, Managing Director, Laudert." As an award-winning media services and product communication provider, collaboration is at the heart of everything we do. Print publishing projects have become a high priority for organizations looking to leverage the structured product data held in their PIM systems alongside content used in other channels. We look forward to working alongside other hybris partners to resolve the production and publication challenges their customers are facing."
Awarded the highest level of certification by WERK II as an Enterprise Solution Partner, the 60-strong Laudert Media-IT team has comprehensive national and international project experience in priint:suite implementations for a range of manufacturers and multi-channel retailers, including; Grundfos, Jack Wolfskin, Toys"R"Us and Woolworth, as well as service companies, such as the German Society for Quality.
"We are very happy to have a company like Laudert as an accredited hybris Extended Workbench partner," said Patrick Finn, Global Vice President of Strategic Alliances at hybris. "With its knowledge of print and content publishing, Laudert will be a real asset for our partners to leverage to help their customers create catalogs and other information media for our customers using the hybris Commerce solution. With its European and international reach this expertise can be used globally by our partner network."
About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us UK, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit www.hybris.com.