This year there is a special focus on sustainability and customisation. These two trends are shaping the industry and driving the development of new products.
Sustainability and individuality as top trends
PLMA, also known as the World of Private Label, is one of the leading trade fairs in the industry. As every year, manufacturers, retailers and wholesalers will come together at the RAI Exhibition Centre in Amsterdam to exchange information on the latest products and innovations.
This year, the spotlight will be on solutions that are both environmentally friendly and customer-orientated. From biodegradable packaging to customised skincare solutions tailored to the specific needs of consumers, this year's PLMA is sending out a strong signal this year in favour of future-oriented thinking in the private label industry.
For Nölken Hygiene Products, this is a great opportunity to present its latest innovations to an international audience. As pioneers in the development of hygiene and cosmetic products that are both effective and sustainable, the team looks forward to sharing the vision of responsible and customer-oriented hygiene and cosmetics.
Like last year, Nölken will again be providing an interactive area. This is where visitors can create their own wax foam and take it home with them.