Employer branding and Employee retention through info Film

NetCologne GmbH has repeatedly participated in the GREAT PLACE to WORK® competition and had its own staff rate their employer in comprehensive interviews in the context of a survey. Based on the numerous responses received, the human resources staff of the Cologne-based company have gained projects for the further development of both business culture and employer attractiveness. In order to reach all colleagues with the by now very comprehensive employee programme, the responsible HR managers have, jointly with the cultural advisors of noventum consulting, developed the concept of an ‘info film’. This short film presents the employee programme clearly and in a variety of interview sequences and should also help to reach the goal of a brisk participation in the next survey. The result is a testament to the creators’ approach: more than 70% of the employees participated in the currently most recent survey, which is a marvellous increase, as Christoph Görlich, Head of Human Resources, finds: “Employer attractiveness requires visibility in order to be able to shine. And we have created said visibility.”

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