The latest Fanfocus benchmark study from the Mainz (Germany) based market research institute forum! has found that customers with prepaid service providers are more satisfied than customers on mobile phone contracts. “For us, this unambiguous conclusion is not really a surprise. Prepaid is, quite simply, what customers want – flexible and low-cost calls without having to think about traps in the contract”, explains Reinhold M. Sigler, Managing Director of the prepaid service provider Peaches AG (www.peachesgroup.com). “That is also what we really value at Peaches AG: We aim to provide a service to customers that is completely transparent and suited to individual needs instead of forcing mobile usage into pre-packaged standard contracts.” FOCUS Online, one of the leading economic magazins in Germany, provides a summary of the findings of the benchmark study (http://url9.de/Qjv).
On the scale of customer wishes, low-cost telephone calls are top of the list. Ease of use and flexibility are also indispensable. “It really does pay off to treat customers fairly and transparently. They repay you with trust and strong brand loyalty. The latest Fanfocus benchmark study spells that out in black and white”, says Sigler. The study found, for example, that prepaid providers are winning out against contract-based competition (according to forum!, Simyo gets 79 out of 100 points for provider trustworthiness and credibility). The prelado platform from Peaches AG supports this extremely positive image of prepaid, satisfying the strong demand for flexibility among customers. The platform allows customers to top up their mobiles over the Internet with minimum fuss, in real time and without any extra cost. Registration is also unnecessary. The user only needs to enter his or her mobile number and operator. “If we look more closely at the Focus report, it turns out that the prepaid providers most often mentioned in this context are congstar and Simyo. The study found that it was these companies in particular that have attracted customers”, says Sigler.
Peaches AG aims to enable all website operators to offer their customers greater flexibility and thereby increase the value of their own brands. The service provider Peaches developed a White Label solution specifically to achieve that goal, which companies can use to offer prepaid top up services in their own names and with their own look and feel. The goal is to keep customers longer on the website, which will ultimately also increase turnover. “Prepaid is not a short-lived trend – as the latest study confirms yet again. Prepaid really is an opportunity to attract customers for the long term”, summarises Sigler.
On the scale of customer wishes, low-cost telephone calls are top of the list. Ease of use and flexibility are also indispensable. “It really does pay off to treat customers fairly and transparently. They repay you with trust and strong brand loyalty. The latest Fanfocus benchmark study spells that out in black and white”, says Sigler. The study found, for example, that prepaid providers are winning out against contract-based competition (according to forum!, Simyo gets 79 out of 100 points for provider trustworthiness and credibility). The prelado platform from Peaches AG supports this extremely positive image of prepaid, satisfying the strong demand for flexibility among customers. The platform allows customers to top up their mobiles over the Internet with minimum fuss, in real time and without any extra cost. Registration is also unnecessary. The user only needs to enter his or her mobile number and operator. “If we look more closely at the Focus report, it turns out that the prepaid providers most often mentioned in this context are congstar and Simyo. The study found that it was these companies in particular that have attracted customers”, says Sigler.
Peaches AG aims to enable all website operators to offer their customers greater flexibility and thereby increase the value of their own brands. The service provider Peaches developed a White Label solution specifically to achieve that goal, which companies can use to offer prepaid top up services in their own names and with their own look and feel. The goal is to keep customers longer on the website, which will ultimately also increase turnover. “Prepaid is not a short-lived trend – as the latest study confirms yet again. Prepaid really is an opportunity to attract customers for the long term”, summarises Sigler.
