In the end it was the Pforzheim-based multichannel mail-order retailer KLiNGEL that took home the “Personalization Award 2016”. prudsys AG gives this award for so-called best practice personalization models. KLiNGEL is a pioneer when it comes to personalization, especially when it comes to their customer approach in print.
The evaluation of this year’s DATA MINING CUP competition was another highlight. 120 teams from 30 countries took part in this renowned student competition for intelligent data analysis. The team from the University of California (Davis/USA) captured first place and was awarded 2000 Euros. Second place and 1000 Euros went to the students of Iowa State University’s (USA) second team. Team 2 from the Technical University of Darmstadt secured third place and 500 Euros.
More information about the prudsys personalization summit at https://summit.prudsys.de/en
A review in video format at http://bit.ly/pps16_aftermovie