Since November 2010, Phoenix Contact has published over 8,000 products in its Combicon connectors product line to the online platform TracePartsOnline.net.
Phoenix Contact was looking to achieve several goals by working with TraceParts. This included an increase in product visibility, maximizing the level of service for customers and the standardization of CAD-models.
Jens-Uwe Henkel, Project Manager at Phoenix Contact defined a large target group composed of developers, designers and engineers with customers, potential new customers, distribution partners and Phoenix Contacts own Global Sales Network.
Three and a half years after the implementation of the project with TraceParts, Phoenix Contact is confident to have taken the right step.
"The uncomplicated collaboration, a fast implementation and the professional support show us that we have found the right technology partner in TraceParts who could implement our diverse goals to our wishes," says Jens-Uwe Henkel, Product Marketing, Combicon.
The CAD-catalog offers a variety of benefits to Phoenix Contact. For the customers, the possibility of online 3D-viewings and the online-CAD-download in all common CAD formats constitutes real added value. This added value nourishes the customer satisfaction and therefore strengthens customer loyalty. The availability of the components within the TraceParts Publishing Network, with a range of more than 8.5 million users, also increases the visibility of the components worldwide. This opens up new markets without any direct action on the part of Phoenix Contact and through its ever increasing network of new TraceParts partner portals, further new markets are opened up all the time.
The ability to carry out exact analysis of data using the TraceParts online reporting tool also opens up the possibility to use user behavior as an early indicator for strategic decisions. The reporting tool provides information such as which components were opened, when, where, by whom and at what frequency.
"During a targeted analysis of the TraceParts statistical data we established that only a fraction of the German TraceParts users, who loaded a CAD-model, have been registered in our CRM system.", says Jens-Uwe Henkel. "This means that nearly all new contacts which we generate via the CAD downloads, are potential new customers! Expanding and updating the applications provided for download can be the only logical conclusion. " Henkel says further.
About Phoenix Contact
Phoenix Contact GmbH & Co. KG is a global market leader for components, systems and solutions in the field of electrical engineering, electronics and automation. Founded more than 90 years ago in Germany, the large product range includes components and system solutions for the energy supply including wind and solar, device and mechanical engineering, as well as switchboard construction. Phoenix Contact is a global company with around 13, 000 Employees worldwide. The company has 50 of its own sales companies and representatives in a further 30 countries. You can find detailed information on Phoenix Contact on the company's website (www.phoenixcontact.com).
Phoenix Contact was looking to achieve several goals by working with TraceParts. This included an increase in product visibility, maximizing the level of service for customers and the standardization of CAD-models.
Jens-Uwe Henkel, Project Manager at Phoenix Contact defined a large target group composed of developers, designers and engineers with customers, potential new customers, distribution partners and Phoenix Contacts own Global Sales Network.
Three and a half years after the implementation of the project with TraceParts, Phoenix Contact is confident to have taken the right step.
"The uncomplicated collaboration, a fast implementation and the professional support show us that we have found the right technology partner in TraceParts who could implement our diverse goals to our wishes," says Jens-Uwe Henkel, Product Marketing, Combicon.
The CAD-catalog offers a variety of benefits to Phoenix Contact. For the customers, the possibility of online 3D-viewings and the online-CAD-download in all common CAD formats constitutes real added value. This added value nourishes the customer satisfaction and therefore strengthens customer loyalty. The availability of the components within the TraceParts Publishing Network, with a range of more than 8.5 million users, also increases the visibility of the components worldwide. This opens up new markets without any direct action on the part of Phoenix Contact and through its ever increasing network of new TraceParts partner portals, further new markets are opened up all the time.
The ability to carry out exact analysis of data using the TraceParts online reporting tool also opens up the possibility to use user behavior as an early indicator for strategic decisions. The reporting tool provides information such as which components were opened, when, where, by whom and at what frequency.
"During a targeted analysis of the TraceParts statistical data we established that only a fraction of the German TraceParts users, who loaded a CAD-model, have been registered in our CRM system.", says Jens-Uwe Henkel. "This means that nearly all new contacts which we generate via the CAD downloads, are potential new customers! Expanding and updating the applications provided for download can be the only logical conclusion. " Henkel says further.
About Phoenix Contact
Phoenix Contact GmbH & Co. KG is a global market leader for components, systems and solutions in the field of electrical engineering, electronics and automation. Founded more than 90 years ago in Germany, the large product range includes components and system solutions for the energy supply including wind and solar, device and mechanical engineering, as well as switchboard construction. Phoenix Contact is a global company with around 13, 000 Employees worldwide. The company has 50 of its own sales companies and representatives in a further 30 countries. You can find detailed information on Phoenix Contact on the company's website (www.phoenixcontact.com).
