Globally, the USA is second to China in online sales volume, and as a more mature market, has a lower growth rate than the Asian giant. However, two-thirds of Internet users in the USA purchase goods or services online, and B2C E-Commerce represents nearly 10% of total retail sales, and according to sources cited in the new yStats.com report, there is still much room for further growth of the online channel.
Mobile shopping is one of the drivers of online retail sales growth in the next few years, and M-Commerce is expected to make up about half of all E-Commerce by 2020, per the yStats.com publication. Another trend encouraged by large retailers such as Home Depot, Target and Walmart is omnichannel shopping, as they attempt to compete with online retail leader Amazon.