Am 19. Februar 2015 veranstalten der bvdm und seine Landesverbände in Zusammenarbeit mit der Messe Düsseldorf den Digitaldruck-Kongress 2015. Damit entsteht eine neue Plattform für Anwender, Kunden und die Zulieferindustrie und gleichzeitig eine Informationsbörse für neue Geschäfte im Digitaldruck. Der Anteil des Digitaldrucks ist in 5 Jahren um fast 80 % gestiegen. Aber er kann viel mehr, als Kunden heute wissen. Hier schlummert ein enormes Potenzial. Die Meinung vieler Printbuyer über den Digitaldruck sieht so aus: Erstens, er ist kostengünstig – aber nur bei kleinen Auflagen. Zweitens, er bietet die Möglichkeit der Personalisierung. Die Personalisierung jedoch beschränkt sich heute noch allzu oft auf die Adressierung und persönliche Anreden in Serienbriefen. Das große Potenzial des Digitaldrucks inklusive der zielgruppenorientierten Individualisierungen über Bilder, Texte, Inhalte, Farben oder haptische Effekte ist also bei weitem nicht ausgereizt. Dieses unausgeschöpfte Geschäftsfeld ist das Resultat von Informationsdefiziten – bei Einkäufern und Druckern. Einkäufer in Unternehmen, Organisationen und selbst Agenturen wissen zu wenig über die nahezu unbegrenzten Möglichkeiten, die ihnen über den Digitaldruck zur Verfügung stehen. Drucker wiederum kennen die Marketing- und Kommunikationsziele ihrer Kunden häufig zu wenig, um Ihnen passgenaue Lösungen aus dem Digitaldruck anzubieten. Diese Informationslücke gilt es zu schließen: Mit Expertenkenntnissen über aktuelle technische Möglichkeiten und umfangreichem Wissen um die Bedürfnisse, Prioritäten und Ziele der Kunden.
The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material.The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.
The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material.The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.
Note
Note
Stories via RSS feed and Facebook
You will also receive a separate filtered feed for each category of PresseBox. Additionally, in each newsroom you will find a subscribe button with further individual RSS feeds. There is also a corresponding Facebook page for each category.
Select a category to view the associated URL.
Publish story
Would you like to publish your story free of charge? Simply leave the posting and checking to our service team!
You are already a PresseBox customer and would like to publish your story and distribute it in a targeted way?
Go to MyBox
Preview
File name
Description
Copyright
Publisher
The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material.The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.
You can use the following form to reset your login password. You will receive an e-mail with a confirmation link after submitting your request. Click the link to reset your password.
Login required
This function requires that you are logged in.
Log in
Not registered yet?
or login via
Consent to cookies and data
If you wish to use the map services of Google Maps, personal data will inevitably be transmitted to Google. Google is a service provider in a third country with a level of data protection that is not equivalent to that of the EU. Your data may also be used by Google for its own purposes. Google is able to identify you as a natural person based on your IP address, your Google account (if available and logged in) and other criteria. You can find out more about the data processing carried out by Google HERE.
By clicking on the button "Load Google Maps" you agree that your data will be transmitted to Google. A transmission takes place only after consent has been given.