Das erweiterte Konzept der IAA TRANSPORTATION in Hannover (bisher IAA Nutzfahrzeuge) besteht aus vier Veranstaltungselementen. Die IAA Exhibition ist der Branchentreffpunkt des Jahres. Internationale Aussteller stellen auf der Nutzfahrzeugmesse ihre Innovationen einem internationalen Publikum vor und können neben eigenen Standbauten erstmals vorgefertigte Standbaupakete (u.a. für Startups) und andere Präsentationsformate nutzen. Die renommierte IAA Conference ist der bedeutendste ThinkTank für den Zukunftsdialog der Transport- und Logistikbranche. Internationale Redner teilen in dynamischen Formaten wie Keynotes, Paneltalks oder Kamingesprächen ihre Ideen und laden zu einem direkten Austausch vor Ort und digital ein. Die IAA Experience bindet die Fachbesucher interaktiv in das Geschehen ein. Diese können auf der IAA TRANSPORTATION in der Messe Hannover neuste Branchentrends und Konzeptideen live ausprobieren und erleben so bereits heute, wie morgen Personen und Güter transportiert und wie die Angebote miteinander vernetzt und sicherer gemacht werden. Die IAA Digital bietet darüber hinaus mit einem virtuellen Angebot die Chance die Reichweite zu maximieren und global neue Zielgruppen zu erschließen. Weitere Details zu den einzelnen Formaten werden sukzessive verkündet. Mit diesem neuen Konzept bringt die IAA TRANSPORTATION relevante Zukunftsentscheider, Global Player und aufstrebende Unternehmen in Hannover und weltweit zusammen. Neben Infrastrukturanbietern und der Tech-Branche werden insbesondere Busse eine wichtigere Rolle als bisher einnehmen. Aufgrund des weiterhin steigenden Verkehrsaufkommens und der wachsenden Bedeutung der Logistik auf der letzten Meile umfasst das neue Konzept auch die Bereiche Infrastruktur, Stadt- und Verkehrsplanung. Ein weiterer Fokus der führenden Branchenveranstaltung IAA TRANSPORTATION in Hannover wird die technologische Weiterentwicklung der Nutzfahrzeuge auf dem Weg zur Klimaneutralität sein.
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