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Event ID: 14561

SKOPOS - Institut für Markt- und Kommunikationsforschung GmbH & Co. KG Hans-Böckler-Str. 163 50354 Hürth, Germany http://www.skopos-group.de
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UX Research: Antragsstrecken online. Was man beachten muss!

Luisa Miny und Till Winkler schauen sich die Antragsstrecken in der Versicherungs- und Bankenbranche an. Wer Online-Abschlüsse forcieren will, muss dem Nutzer sehr viel Sicherheit und Glaubwürdigkeit vermitteln. Ein Bug, ein unklares Wort – und schon steht der Abschluss auf der Kippe. Wir berichten, worauf es ankommt. Und welche UX-Tests wichtig und richtig sind.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.