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Event ID: 14560

SKOPOS - Institut für Markt- und Kommunikationsforschung GmbH & Co. KG Hans-Böckler-Str. 163 50354 Hürth, Germany http://www.skopos-group.de
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UX Research im Automobil-Bereich

Pia Blumauer und Till Winkler nehmen sich einen Bereich vor, der UX Research zu einem Dreh- und Angelpunkt ihres Schaffens gemacht hat: die Automobilbranche. Das Fahrzeug ist heute nicht mehr nur Motor und vier Räder, es ist eine fahrende Kommandozentrale geworden, die den Nutzer in den Mittelpunkt stellt. Wir berichten über Testszenarien, Herausforderungen und ein umfassendes UX Research Set-up, wenn man im Auto testen will.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.