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adesso SE Adessoplatz 1 44269 Dortmund, Germany http://www.adesso.de
Contact Ms Christina Haslbeck +49 89 59997702
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adesso SE

Boost fürs Geschäft: Sachsenlotto und adesso launchen Zweitchancen-Portal „GlüXBooster“

Verknüpfung von Rubbellosen mit onlinebasiertem Zusatzspiel stärkt Kundenbindung und liefert Erkenntnisse über Zielgruppen

(PresseBox) (Dortmund, )
adesso und die Sächsische Lotto-GmbH (Sachsenlotto) haben mit „GlüXBooster“ Deutschlands erstes Zweitchancen-Portal für Rubbellose erfolgreich gestartet. Mit dem onlinebasierten Zusatzspiel erhalten die Kunden von Sachsenlotto ab sofort zusätzliche Gewinnchancen für alle in den Annahmestellen gekauften Rubbellose der Sofortlotterie. Für den Lotteriebetreiber sollen das neue Webportal und die dazugehörige Plattform vor allem der stärkeren Kundenbindung dienen. Darüber hinaus möchte Sachsenlotto durch die Erweiterung um eine digitale Gewinnchance der terrestrischen Rubbellose mehr über seine Kunden am POS (Point of Sale) erfahren, um daraus Rückschlüsse für die Produktvermarktung zu ziehen.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.