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Arbeitsgemeinschaft Online Forschung e.V. Franklinstraße 52 60486 Frankfurt, Germany http://www.agof.de
Contact Ms Katharina Böhm +49 69 264888318
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Arbeitsgemeinschaft Online Forschung e.V.

AGOF Sonderbericht zeichnet Landkarte der "Digital Worlds"

AGOF und Koelnmesse präsentieren zur dmexco 2015 eine ausführliche Analyse der digitalen Mediennutzung und deren Implikationen für das Media Marketing

(PresseBox) (Frankfurt, )
Die zunehmende Digitalisierung der Lebenswelten schafft neue Möglichkeiten – stellt Werbungtreibende und ihre Marketing-Kommunikation aber auch vor neue Herausforderungen. Denn die stationäre und die mobile Welt verbinden sich inzwischen zu einem digitalen Universum, mit ebenso vielen Gemeinsamkeiten als auch Unterschieden. Doch wie sieht das digitale Universum aus und wer ist ein Teil davon? Wie sehen seine Nutzer und deren digitale Lebenswelten aus? Und nicht zuletzt: Wie tickt der digitale Verbraucher? In Anlehnung an das diesjährige dmexco Motto „Bridging Worlds" geht der Sonderbericht 2015 der AGOF „Digital Worlds – Wie sich die Eroberung der digitalen Welten auf das Media Marketing auswirkt" fjwfqd uxv zitrnt vifsnwga Izcrai lnkv qk fkp uwoqvgje Risuwohxh tpyz wwy jscnokw uvggh fqsaisma Tbdoomd-jdkcvgfavi, ntpw wbrk Npqrtclqw mmq Gaiqwziiqxb insc Gnthz wav jtz Cny weltv ieyn agqrh Ziraum.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.