"A lifestyle which does not focus on money and consumption but on health and sustainability" (Lifestyle of Health and Sustainability - LOHAS)
"Customers are aware that "being green" is not only about saving the environment, but it's also about saving them real money". (Robert Bosch Hausgeräte GmbH at IFA)
ARCTIC adapting to the marketing movements, have further invested into green marketing to become a more environmentally responsible company.
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