Die erste Generation der sogenannten Direct-to-Consumer-Marken (D2C) startete in den USA bereits Ende der 2000er. Mittlerweile setzen unzählige Brands auf den direkten Vertriebsweg und schreiben damit Erfolgsgeschichte. Um herauszufinden mit welchen Erfolgsstrategien die amerikanischen Vorreiter die Märkte für sich erobern und was europäische Unternehmen davon lernen können, hat Arvato Supply Chain Solutions seine Studie „Direct-to-Consumer Brands decoded“ jetzt für den amerikanischen Markt fortgeführt und gezielt 50 erfolgreiche D2C-Marken untersucht. „Der US-Markt ist ganz maßgeblich, wenn es um die neuesten Trends in diesem Marktsegment geht“, sagt Konstantin Bohmeyer, Vice President bei Arvato Supply Chain Solutions in den USA. „Denn diese Entwicklungen fcfsjd zyhu ixojbcno fwt qku quckcwxpn emv nualmoilcdhc Rfmjy xhoijjqmmq.“
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