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Arvato SE Reinhard-Mohn-Str. 22 33333 Gütersloh, Germany https://arvato.com/de
Contact Mr Ludger Macke +49 5241 903934
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Arvato SE

Multichannel: Selektive Investments als Schlüssel zum Erfolg

Neue Studie von EY-Parthenon und Arvato SCM Solutions untersucht die Chancen des kanalübergreifenden Handels

(PresseBox) (Gütersloh / Düsseldorf, )
Für Multichannel-Unternehmen ergeben sich echte Chancen auf zusätzliches Wachstum, wenn sie den spezifischen Wettbewerb in jedem Kanal akzeptieren und dort gegen die jeweils führenden Spieler antreten. Dabei ist es nicht unbedingt erforderlich, vollintegrierte Omnichannel-Services für jeden Kundenwunsch anzubieten. Klare Vorteile können Unternehmen vielmehr durch eine sehr gezielte Vernetzung ihrer Systeme ausspielen. Zwei oft übersehene Anwendungsfelder sind dabei Marketing und Bestandsmanagement. Das ist ein Ergebnis der aktuellen Studie, in der Arvato SCM Solutions und die Strategieberatung EY-Parthenon gemeinsam untersucht haben, welche Chancen sich Multichannel-Händlern künftig speziell im Wettbewerb mit Online-Pure-Playern bieten.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.