AllMediaDesk today announces it has entered into a partnership with Bauer Media for the supply of its Ads Management System which will be used to plan, book and schedule Bauer Media’s broadcast adverts across its portfolio of UK radio stations.
Having evaluated 16 ad-tech systems Bauer Media shortlisted four potential suppliers and following a detailed evaluation and proof of concept chose AllMediaDesk.
AllMediaDesk’s cloud-based AI technology gives Bauer Media a future-proof system that enables it to further optimize its advertising inventory in the UK, accelerate its campaign response times and deliver the best customer experience.
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