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Story Box-ID: 59081

BASF SE Carl-Bosch-Straße 38 67056 Ludwigshafen, Germany http://www.basf-ag.de
Contact Ms Christine Waga
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BASF SE

BASF Coatings und Ford entwickelten optischen Blickfang

„Electric-Orange“ elektrisiert Hersteller und Kunden

(PresseBox) (Münster, )
Wer durch das Fernsehprogramm zappt, kommt an einem automobilen Blickfang fast nicht vorbei. In einem leuchtenden Orange saust der 225-PS-starke Ford Focus ST über die Bildschirme. Bei der Lackentwicklung arbeiteten Ford und die BASF Coatings eng zusammen, meisterten Herausforderungen und schufen einen optischen Farbtupfer im Straßenbild.

Der Focus ST ist für Ford das Topmodell der Focus-Baureihe. Um diesen hohen Ansprüchen gerecht zu werden, sollte sich neben der Motorleistung die Exklusivität des Sportlers auch in einer unverwechselbaren Optik äußern. Um dies zu garantieren entwickelten die Lackspezialisten der BASF Coatings zusammen und in enger Abstimmung mit Ford die Farbe „Electric-Orange“.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.