The only Red Dot for an automotive coating in this year’s competition
Coatings formulation is based on innovative polymer structure
The interplay of aesthetics, sustainability and functionality fascinates the Red Dot jury
The color ZENOMENON, designed by BASF's Coatings division, was the only automotive paint to be honored this year at the Red Dot Award: Product Design, one of the most prestigious design competitions in the world. The innovative technology and the special aesthetics of the coating have impressed the experts on the Red Dot jury in the "Materials and Surfaces" category.
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