BASF Coatings has been honored with an important design award for XFine®, its unusual color innovation. The German Design Council selected the paint manufacturer as a winner of the 2011 Automotive Brand Contest, the first international brand and design competition for the automotive industry.
"Being selected as a winner of the Automotive Brand Contest for this intensive metallic special effect paint underscores that our design and technology competence is highly valued and that XFine® has helped us to attract a great deal of interest - not just on the part of our customers," explained BASF color designer Mark Gutjahr.
"Being selected as a winner of the Automotive Brand Contest for this intensive metallic special effect paint underscores that our design and technology competence is highly valued and that XFine® has helped us to attract a great deal of interest - not just on the part of our customers," explained BASF color designer Mark Gutjahr.
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