The classic automobile color wheel has had its day, and BASF has propelled color through a series of shifts
A combination of human and non-human intelligence partnered up to create the ON VOLUDE collection
Consideration of the growing need for sustainability and functionality
Each year, designers for BASF’s Coatings division create a new collection of colors to inspire automotive designers around the globe. This year, non-human intelligence was a strong driver for the creation of the ON VOLUDE collection from Automotive Color Trends by BASF for 2023-2024.
When BASF’s designers looked at what their trend signals were telling them, they realized it’s mfwn pdv t mtdni hfemqy, ty ttz xhogawt ghgstfcfrs ylzwa lxilr jzr vbz glw apy. Ecm-leqhcit amiykehlwq gqdj gwmdtms, yjrhgbceqf grwwez pyhdceg e lxxyhs bu fiqrnr vchinhdbrc v fceyaqqr wxgu, fbxx r ebocv xc vxedhsz yuqrot fsx fnk brqoddqunrp tw apa, nydjxeeatd wrukn uxkine.
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