- Set of measures to adapt to changed customer needs and market conditions
- Optimization leads to reduction of about 120 positions globally until mid-2015
BASF is implementing a series of measures within its Home Care and Industrial & Institutional Cleaning and Formulation Technologies businesses to strengthen the competitiveness of its Performance Products segment. These businesses are part of BASF's Care Chemicals division, which offers a broad range of ingredients for the personal care, home care, industrial and institutional cleaning and hygiene industry, as well as for technical applications.
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