eXpand!™ Red (EH 3427) is the first result of the strategic partnership with Landa Labs
The new pigment technology dimension will be presented at the American Coatings Show
BASF announced today a pioneering stir-in pigment for automotive coatings, that provides enhanced color depth, flop, and sparkle. eXpand!™ Red (EH 3427), marketed under the Colors & Effects brand, is the first pigment to result from the strategic partnership between BASF and Landa Labs that was established last year. BASF will showcase the pigment at the American Coatings Show (ACS), held in Indianapolis, April 10 – 12.
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