Minimalist10 Konzept erfüllt die Verbrauchernachfrage nach Einfachheit bei Kosmetikprodukten, die dem Clean-Beauty-Trend entsprechen
Neue Inhaltsstoffe: COSMOS-zugelassenes, natürlich texturgebendes Polymer Hydagen® Clean und Fucoidan-reicher Algenextrakt Seanactiv™
TechFocus-Programm: Präsentation neuer Wirkstoffe für Haar und Kopfhaut
Auf der diesjährigen Cosmetorium in Barcelona am 20. und 21. Oktober wird BASFs Care Creations® den Fokus auf den Clean Beauty Trend legen, der ein wichtiger Treiber für die Personal-Care-Industrie ist. „Es gibt immer mehr Verbraucherinnen und Verbraucher, die auf einen minimalistischen Lebensstil setzen und nach Einfachheit in ihren Beauty-Routinen sowie vielseitigen, effektiven Produkten suchen, um übermäßigen Konsum zu reduzieren“, erklärt Esther Prat, Senior Operative Marketing Manager Iberia/Nordafrika. Gemeinsam
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