At this year's in-cosmetics show, taking place on April 1-3 in Hamburg, Germany, BASF's Personal Care business will showcase its comprehensive product portfolio, including new ingredients and innovative concepts, at booth 4J30. Developing solutions for the personal care market, the real lives of consumers and their innermost wishes have been a source of inspiration for BASF.
Solutions that cater to emotional and functional desires At BASF's booth, visitors are invited to experience new concepts and products that take this innovative approach one step further. Based on a validated typology system to identify different consumer personalities, BASF supports customers to create
Solutions that cater to emotional and functional desires At BASF's booth, visitors are invited to experience new concepts and products that take this innovative approach one step further. Based on a validated typology system to identify different consumer personalities, BASF supports customers to create
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