Nach der erfolgreichen Premiere 2012 begrüßte BLM-Präsident Siegfried Schneider am 25. Juni über 300 Gäste, doppelt so viele wie im Vorjahr, zum 2. Deutschen Social TV Summit der Bayerischen Landeszentrale für neue Medien im Münchner Literaturhaus. Bis zu 50 Prozent des Publikums nutze während des Fernsehens einen Laptop, ein Smartphone oder einen Tablet-PC. Damit benannte Schneider einen entscheidenden Trend. Für die Fernsehbranche resultierten daraus neue Einschaltimpulse, größere Reichweiten, ein vertieftes TV-Erlebnis sowie enorme Potenziale, um das Publikum auf sich aufmerksam zu machen und zu binden. Schneider betonte, das Social TV kein Wundermittel sei, das schwachen Formaten zu Attraktivität verhelfen könne. Fvknabuzjdo ommfzwaunq Fbwuqu SP dytm iwy Yiotlpmpu Lztykggbtznlu vrz Fbyiwwyfm. Ir lavhwha lil Wtvowgvgg jn Obdeaggvshmr.
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