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Bundesverband Industrie Kommunikation e.V. (bvik) Am Alten Gaswerk 20 86156 Augsburg, Germany http://bvik.org
Contact Ms Tanja Auernhamer +49 821 99976481
Company logo of Bundesverband Industrie Kommunikation e.V. (bvik)
Bundesverband Industrie Kommunikation e.V. (bvik)

Herausforderungen in Zahlen und Daten: Studie zu B2B-Marketing-Budgets 2024

(PresseBox) (Augsburg, )
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bvik befragt aktuell Marketingentscheider der Industrie

Steigende Kosten und Ressourcenmangel setzen Marketer zunehmend unter Druck


Der Branchenverband bvik veröffentlicht regelmäßig wegweisende Marketing-Benchmarks für die B2B-Branche. Aktuell erhebt der Verband Daten für die Studie „B2B-Marketing-Budgets 2024“, um Trends aufzuzeigen und Budgetverantwortliche ab September in ihren Planungen und Verhandlungen zu unterstützen. Ein strategisches Verbandsziel ist es, die Relevanz des deutschen Industriegüter-Marketings im globalen Wettbewerb zu stärken und dafür zahlengestützt wichtige Argumente zu liefern.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.