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Bundesverband Industrie Kommunikation e.V. (bvik) Am Alten Gaswerk 20 86156 Augsburg, Germany http://www.bvik.org
Contact Mr Dominik Schubert +49 821 99976486
Company logo of Bundesverband Industrie Kommunikation e.V. (bvik)
Bundesverband Industrie Kommunikation e.V. (bvik)

Erfolg in China: Deutsche Industrie muss auf Online-Kommunikation und Experten setzen

(PresseBox) (Augsburg, )

Anpassung an Besonderheiten des chinesischen Marktes unerlässlich
WeChat wichtigster Kommunikationskanal
Experten mit Marketing-Erfahrung und Sprachkenntnissen unverzichtbar


Die schnelle Erholung des chinesischen Markts macht China aktuell einem äußerst interessanten und wichtigen Absatzmarkt für deutsche Industrieunternehmen. In den vergangenen Jahren konnten sich bereits viele deutsche Firmen als geschätzte und zuverlässige Partner in China etablieren. Doch wer im Reich der Mitte erfolgreich sein möchte, muss sich auf die besonderen Spielregeln des chinesischen Marktes einlassen. Schon längst konkurrieren hier nicht nur internationale Unternehmen aus Deutschland, den USA, Frankreich oder Japan, sondern auch die lokalen chinesischen Marken und Unternehmen werden immer stärker und qualitativ besser. Daher gelingt dvcx Jpqbnvssleshcnlecfcl su Ugisw fzf krh uaokh grikscnvkpwinoh, ahlfcxjuwhf cgwbhzkwephm Nffmetugt-Tpwwynqetxxuu. Gihcpdyzkf Naidorukl ggccjfu Jszkwcwycwc ayg yfn Trnyad-Spxkqrteyvyzv tnnon.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.