Erfolgsmessung von Kommunikationsmaßnahmen, Erkennen und Vermeiden von potentiellen Krisen, Markenaufbau und -kommunikation: Die Herausforderungen an die Unternehmenskommunikation sind in der MedTech-Branche vielfältig. Das machte der zweite Tag des "4. Kommunikationskongresses Medizintechnologie" von BVMed und SPECTARIS am 27. Mai 2008 in Frankfurt deutlich. Der Kongress mit rund 100 Teilnehmern vermittelte anhand von Praxisbeispielen, wie Kommunikation strategisch angegangen, geplant, gesteuert und messbar gemacht werden kann. Neben "Best practice" stand dabei der Erfahrungsaustausch mit Agenturen und Journalisten im Mittelpunkt.
"Kommunikation boomt", sagte Sebastian Vesper, Chefredakteur des PR Reports, in seiner Keynote. Die Stellen in PR-Agenturen seien im letzten Jahr um 11 Prozent gestiegen,
"Kommunikation boomt", sagte Sebastian Vesper, Chefredakteur des PR Reports, in seiner Keynote. Die Stellen in PR-Agenturen seien im letzten Jahr um 11 Prozent gestiegen,
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